Success and sustainability of family owned businesses. Unique dynamics and challenges that family businesses face as they move through their life cycles. Theoretical framework and fundamentals of the family enterprise and the key issues that concern business families. Real life family business situations and current global trends like technology and innovation in family firms.

Topics will be announced when offered.

This course is designed to provide the organizations with a new and extended view regarding their role in generating strategies to produce sustainable solutions to environmental, societal and economic problems while enhancing their competitiveness at the same time.

SELECTED TOPICS IN MANAGEMENT

Understanding marketing and the marketing environment. Examines marketing strategies, segmentation, targeting, positioning, consumer and organizational buyer behavior, and marketing information. Emphasis on planning components of a marketing mix: product, price, place / distribution, promotion / communication.

Understanding marketing and the marketing environment. Examines marketing strategies, segmentation, targeting, positioning, consumer and organizational buyer behavior, and marketing information. Emphasis on planning components of a marketing mix: product, price, place / distribution, promotion / communication.

Understanding marketing and the marketing environment. Examines marketing strategies, segmentation, targeting, positioning, consumer and organizational buyer behavior, and marketing information. Emphasis on planning components of a marketing mix: product, price, place / distribution, promotion / communication.

Understanding marketing and the marketing environment. Examines marketing strategies, segmentation, targeting, positioning, consumer and organizational buyer behavior, and marketing information. Emphasis on planning components of a marketing mix: product, price, place / distribution, promotion / communication.

Understanding marketing and the marketing environment. Examines marketing strategies, segmentation, targeting, positioning, consumer and organizational buyer behavior, and marketing information. Emphasis on planning components of a marketing mix: product, price, place / distribution, promotion / communication.

Role of marketing research in the firm and the research process. In-depth examination and application of the research process which includes formulation of research problems, research designs, sampling issues, data collection, and analysis.

Reviews major theories and empirical findings on consumer behavior; relates them to design and execution of effective marketing strategy. Individual decision making and consumer learning; external influences such as culture, social class, reference groups, family, and situational variables.

Reviews major theories and empirical findings on consumer behavior; relates them to design and execution of effective marketing strategy. Individual decision making and consumer learning; external influences such as culture, social class, reference groups, family, and situational variables.

Reviews major theories and empirical findings on consumer behavior; relates them to design and execution of effective marketing strategy. Individual decision making and consumer learning; external influences such as culture, social class, reference groups, family, and situational variables.

Focuses on planning and evaluating advertising and other types of promotion strategies and executions. Specific topics include integrated marketing communications, strategic planning, creative brief, perspectives on consumer behavior and communication process, creative strategy, media planning and measuring effectiveness.

Focuses on planning and evaluating advertising and other types of promotion strategies and executions. Specific topics include integrated marketing communications, strategic planning, creative brief, perspectives on consumer behavior and communication process, creative strategy, media planning and measuring effectiveness.

Focuses on planning and evaluating advertising and other types of promotion strategies and executions. Specific topics include integrated marketing communications, strategic planning, creative brief, perspectives on consumer behavior and communication process, creative strategy, media planning and measuring effectiveness.

Application of strategic marketing planning frameworks to analysis of marketing problems, dynamic study of marketing strategy with a market customer and competitor perspective. In depth examination of strategies for building new brands as well as extending and defending the equity in established brands.

Topics will be announced when offered.

Topics will be announced when offered.

Major conceptual and empirical approaches in the prominent topics of consumer behavior with an additional consideration of the principles of experimental methodology. Knowledge and skills relevant to conduct behavioral research in marketing.

A listener’s introduction to musical styles of the Renaissance, high baroque, Viennese classical, romantic, and contemporary periods; guided analytic listening to selected works of important composers. No previous musical background required.

Multidisciplinary approach to the diseases of nervous system and ophthalmology. The content of the course includes a review of the physiological, pathological and pharmacological basic principles of the nervous system, the diagnosis and treatment principles of common nervous system diseases, infections of the nervous system, trauma, vascular, degenerative diseases and tumors, emergency service approach to adult and pediatric patients, outpatient clinics, intensive care units, surgical approach to nervous system diseases; common ophthalmologic problems such as refractive disorders, ocular trauma and emergencies, glaucoma, retinal diseases, uveitis, diseases of ocular adnexa. The students will participate in the proceedings of Adult and Pediatric Neurology, Neurosurgery, Emergency Medicine, Intensive Care, Algology and Ophthalmology departments. The program will include lectures, panels, symposia, clinical presentations, demonstrations of laboratory, pathological and imaging methods.

Multidisciplinary approach to the diseases of nervous system and ophthalmology. The content of the course includes a review of the physiological, pathological and pharmacological basic principles of the nervous system, the diagnosis and treatment principles of common nervous system diseases, infections of the nervous system, trauma, vascular, degenerative diseases and tumors, emergency service approach to adult and pediatric patients, outpatient clinics, intensive care units, surgical approach to nervous system diseases; common ophthalmologic problems such as refractive disorders, ocular trauma and emergencies, glaucoma, retinal diseases, uveitis, diseases of ocular adnexa. The students will participate in the proceedings of Adult and Pediatric Neurology, Neurosurgery, Emergency Medicine, Intensive Care, Algology and Ophthalmology departments. The program will include lectures, panels, symposia, clinical presentations, demonstrations of laboratory, pathological and imaging methods.