January 15 – 26, 2018, San Francisco


DISCOUNT in KOÇeXD @SILICON VALLEY  “design thinking” in Marketing Program with APPLICATION DEADLINE EXTENDED!

New program fee: 2200 USD + Accommodation 

New deadline for application and payment: December 15, 2017

Would you like to spend your winter break at the Silicon Valley?

OIP will make this dream come true for you!


Join our two-week program for:

  • Daily seminars by Prof. Dr. Gülnur Tumbat at the San Francisco State University

  • Trips to Silicon Valley companies

  • Guest speakers from Silicon Valley companies to in-class seminars

  • 14 nights of accommodation in the heart of San Francisco


Program Calendar:

Deadline for application and payment*: December 15, 2017

Program dates: January 15 – 26, 2018

Check-in to accommodation: January 13, 2018

Check-out from accommodation: January 27, 2018

*See the PAYMENT INFO section for details related to payment


The U.S. Mission in Türkiye has resumed processing non-immigrant visas on a limited basis. If you want to participate in the program but do not have a U.S. visa, please consult with OIP on how to apply for an emergency visa. Scroll down to the bottom of this page for contact information.


Silicon Valley and San Francisco

Silicon Valley and San Francisco have become synonymous with technological innovation and entrepreneurship that has been changing everyday life all around the world. Hosting world’s top universities, academicians, research & development labs and technology companies, the area is visited by business people, government delegations, students, and academicians from all around the world continuously.


Workshop on Customer Experience Design, Consumer Behavior & Entrepreneurship

The concept of Customer Experience Design acknowledges that marketing is big social design with people in the center going beyond technical buzzword of our day, UX design.

With heavy emphasis on analysis of consumer behavior and the marketplace, this seminar/workshop aims to provide students with necessary tools to grasp the so-called design thinking to be able to generate effective and meaningful consumption experiences at various levels of brands’ interaction with target audiences.

Therefore it incorporates various disciplines (e.g., psychology, sociology, economics, anthropology among some others) to be able to generate insights about people and the marketplace and to use the same insights to design, understand, and manage consumption experiences.


Goal of the Program

  • To familiarize the students with the key concepts in today’s marketing.
  • To help them develop skills in understanding the dynamics in marketplace in order to gain insights and to be able to design and implement meaningful customer experiences.
  • To broaden their horizons in such a unique geography by being exposed to “different” and “cutting edge.”
  • To inspire them to pursue their own careers by introducing them to people who work in the most desired companies.



The students will meet at the San Francisco State University Graduate Business Programs downtown campus and/or one of the downtown start-up co-working spaces.


835 Market St. 6th floor

San Francisco, CA 94103


Sample Company Visits

  • Google
  • Stanford
  • Intel
  • Salesforce
  • Facebook
  • Linkedin
  • Apple
  • Twitter
  • Weekend tour to UC Berkeley


Draft Schedule*

Day 1     13.1.18  Saturday              Istanbul-SF Flight

Day 2     14.1.18  Sunday                Free Day

Day 3     15.1.18  Monday               SFSU MBA Campus Seminar

Day 4     16.1.18  Tuesday               SFSU MBA Campus Seminar

Day 5     17.1.18  Wednesday        SFSU MBA Campus Seminar + Guest Speaker

Day 6     18.2.18  Thursday             SFSU MBA Campus Seminar + Company Tour-SF

(ex: Facebook+Salesforce)

Day 7     19.1.18  Friday                   SFSU MBA Campus Seminar + Company Tour-Silicon Valley

(ex: Google+Stanford)

Day 8     20.1.18  Saturday              Free Day / UC Berkeley Tour

Day 9     21.1.18  Sunday               Free Day

Day 10   22.1.18  Monday               SFSU MBA Campus Seminar + Company Tour-SF

(ex: LinkedIn+Twitter)

Day 11   23.1.18  Tuesday               SFSU MBA Campus Seminar

Day 12   24.1.18  Wednesday          SFSU MBA Campus Seminar + Guest Speaker

Day 13   25.1.18  Thursday              SFSU MBA Campus Seminar

Day 14   26.1.18  Friday                   SFSU MBA Campus Seminar + Company Tour-Silicon Valley

(ex: Intel+Apple)

Day 15   27.1.18  Saturday              SF-Istanbul Flight

*Company visits may vary depending on availability.


About Prof. Dr. Gülnur Tumbat

Gülnur Tumbat is Professor of Marketing at San Francisco State University. She has published in prestigious academic journals including Journal of MarketingJournal of Consumer ResearchMarketing TheoryJournal of Consumer BehaviorConsumption, Markets and CultureAdvances in Consumer ResearchEuropean Advances in Consumer Research, and Handbook of Research on Digital Media and Advertising: User Generated Content Consumption.

She has also taught at University of UtahAmerican University of BeirutUniversité de Nice Sophia Antipolis-FranceBahcesehir University-Istanbul. Furthermore, she works as an independent consultant on brand strategies, advertising plan development, and strategic and cultural analysis of marketplace dynamics with clients like PhilipsSCAREI.



Accommodation will be at at the Hosteling International Downtown.

312 Mason Street, San Francisco, CA 94102


To download the map and instructions from the Hostelling International to San Francisco State University, click here.

Accommodation includes 14 nights in rooms without attached bathrooms. Two types of accommodation are offered in this program:

  1. 925USD per person in a double room
  2. 770 USD per person in a quadruple room (shared room for 4 persons)


The Hostel’s location is perfect for an easy walk to SF State Downtown campus, as well as many business and touristic areas in the heart of San Francisco. It provides students the opportunity to interact with guests from all around the world and have a more international experience.

Continental breakfast and all day free coffee included.



Deadline for application is December 15, 2017.

Students can apply by clicking “APPLY NOW” below or at the top of this page. You will be asked to upload a copy of the bank receipt as proof of payment of the program and accommodation fees. If you have any problems with creating an application, please email to nakpinar@ku.edu.tr





Deadline for payment has been extended to December 15, 2017.

Program fee discounted: 2200 USD + Accommodation

Accommodation fee depends on your choice of room type.

If you prefer to stay in a quadruple room (shared room for 4 persons), then the accommodation fee is 770 USD for 14 nights, including breakfast. In this case the total program fee for you is 3070 USD. You need to pay 2970 USD to confirm your participation before the deadline of December 15. 

If you prefer to stay in a double room, then the accommodation fee is 925 USD for 14 nights, including breakfast. In this case the total program fee for you is 3225 USD. You need to pay 3125 USD to confirm your participation before the deadline of December 15. 


Program fee 2200 USD + Accommodation at quadruple room 770 USD = 2970 USD

Program fee 2200 USD + Accommodation at double room 925 USD = 3125 USD


*Price includes tuition, accommodation including breakfast, and field trip transportation costs.

**Flight, visa, meal costs (except breakfast), personal expenses, and other miscellaneous expenses are NOT included in the program fee.

The students are responsible for their own visa and flight arrangements.


Participation will only be confirmed once the full payment of the program fee has been made.



Full refund of all fees until December 15, 2017. If you cancel your participation between December 15 – 22, only the program fee of 2200 USD will be refunded to you. The accommodation fee will NOT be refunded unless Koç University cancels the program. NO REFUND after December 22, 2017. 


*Make sure to state your full name and “Silicon Valley Program” in the explanation line of the bank transfer.





ACCOUNT NO: 00540749

IBAN CODE: TR500006701000000000540749


For more information: Please email Ms. Nilüfer Akpınar Şahin at nakpinar@ku.edu.tr or visit her at OMER B397