Role of marketing research in the firm and the research process. In-depth examination and application of the research process which includes formulation of research problems, research designs, sampling issues, data collection, and analysis.

Role of marketing research in the firm and the research process. In-depth examination and application of the research process which includes formulation of research problems, research designs, sampling issues, data collection, and analysis.

Reviews major theories and empirical findings on consumer behavior; relates them to design and execution of effective marketing strategy. Individual decision making and consumer learning; external influences such as culture, social class, reference groups, family, and situational variables.

Reviews major theories and empirical findings on consumer behavior; relates them to design and execution of effective marketing strategy. Individual decision making and consumer learning; external influences such as culture, social class, reference groups, family, and situational variables.

Reviews major theories and empirical findings on consumer behavior; relates them to design and execution of effective marketing strategy. Individual decision making and consumer learning; external influences such as culture, social class, reference groups, family, and situational variables.

Focuses on planning and evaluating advertising and other types of promotion strategies and executions. Specific topics include integrated marketing communications, strategic planning, creative brief, perspectives on consumer behavior and communication process, creative strategy, media planning and measuring effectiveness.

Focuses on planning and evaluating advertising and other types of promotion strategies and executions. Specific topics include integrated marketing communications, strategic planning, creative brief, perspectives on consumer behavior and communication process, creative strategy, media planning and measuring effectiveness.

Blending theory, discussion, and application. Innovation management from an interdisciplinary perspective (marketing, organization, strategy). Topics include organizing for innovation, the new product development process from idea generation to concept testing, involving external parties, innovation portfolio management, and launch management. Topics will be discussed across a variety of industries and markets (consumer packaged goods, services, high-technology).

Responsibility of corporations including economic, social, environmental and ethical aspects. Effect of corporate responsibility on reputation and business outcomes from a stakeholder (e.g., consumers, employees, investors, etc.) perspective. Inclusive business models and shared value approach for sustainable business results.

Topics will be announced when offered.

Major conceptual and empirical approaches in the prominent topics of consumer behavior with an additional consideration of the principles of experimental methodology. Knowledge and skills relevant to conduct behavioral research in marketing.

A listener’s introduction to musical styles of the Renaissance, high baroque, Viennese classical, romantic, and contemporary periods; guided analytic listening to selected works of important composers. No previous musical background required.

Multidisciplinary approach to the diseases of nervous system and ophthalmology. The content of the course includes a review of the physiological, pathological and pharmacological basic principles of the nervous system, the diagnosis and treatment principles of common nervous system diseases, infections of the nervous system, trauma, vascular, degenerative diseases and tumors, emergency service approach to adult and pediatric patients, outpatient clinics, intensive care units, surgical approach to nervous system diseases; common ophthalmologic problems such as refractive disorders, ocular trauma and emergencies, glaucoma, retinal diseases, uveitis, diseases of ocular adnexa. The students will participate in the proceedings of Adult and Pediatric Neurology, Neurosurgery, Emergency Medicine, Intensive Care, Algology and Ophthalmology departments. The program will include lectures, panels, symposia, clinical presentations, demonstrations of laboratory, pathological and imaging methods.

Multidisciplinary approach to the diseases of nervous system and ophthalmology. The content of the course includes a review of the physiological, pathological and pharmacological basic principles of the nervous system, the diagnosis and treatment principles of common nervous system diseases, infections of the nervous system, trauma, vascular, degenerative diseases and tumors, emergency service approach to adult and pediatric patients, outpatient clinics, intensive care units, surgical approach to nervous system diseases; common ophthalmologic problems such as refractive disorders, ocular trauma and emergencies, glaucoma, retinal diseases, uveitis, diseases of ocular adnexa. The students will participate in the proceedings of Adult and Pediatric Neurology, Neurosurgery, Emergency Medicine, Intensive Care, Algology and Ophthalmology departments. The program will include lectures, panels, symposia, clinical presentations, demonstrations of laboratory, pathological and imaging methods.

The use of animal models provides significant information in the understanding of the physiology and pathophysiology of nervous system diseases and disorders in humans. The purpose of this course is to understand the depth of knowledge regarding the methodological principles and concepts in animal models. This course will give students an introduction to basic physiological, anatomical and histological characteristics of laboratory animals. On completion of this course, the students will be familiar with the animal models best suited to study human nervous system disease and disorders.

An overview of the challenges in the management of services followed by a detailed focus on key issues: Designing new services. Service process mapping and analysis. Capacity and demand management for services with a special focus on revenue management. Measuring service performance. Service quality, service guarantees and service level agreements. Customer relationship management issues.

An overview of the challenges in the management of services followed by a detailed focus on key issues: Designing new services. Service process mapping and analysis. Capacity and demand management for services with a special focus on revenue management. Measuring service performance. Service quality, service guarantees and service level agreements. Customer relationship management issues.

Process-oriented, integrated approach to procuring, producing and delivering products and services to customers. Strategic and operational issues in the management of supply chains: supply chain performance, coordination in supply chains, managing distribution networks, coordinated product and supply chain design, IT in supply chains, e-business and supply chains, inventory management in supply chains.

This course is designed to provide students with an understanding of the behavior of individuals and groups in organizations. Students will identify and develop the skills needed to make an effective contribution to organization, to manage others, and to maintain a high quality of work life. Topics covered include: motivation, communication, conflict negotiation, group dynamics, leadership, organizational&job design, and change management

Speeding up the orientation process of graduate program students; enabling the use of communication skills through teamwork; improving independence and communication, creating common goals, creating the fundamentals of an environment of trust and making it long-lasting; increasing productivity and efficiency

Providing basic knowledge on the subject-matter of philosophy, including the various kinds of philosophy and the areas they correspond to. Introduction on how to think philosophically and write critically. Learning about the basic idea of philosophy, about knowledge, logical and critical reasoning, philosophies of nature and science, about ethics, the philosophy of art and political philosophy.

Introduction to key thinkers and texts in the history of ancient philosophy, from the Pre-Socratics to Late Antiquity. A survey of key debates on theoretical and practical philosophy, an examination of basic interpretative issues, and an evaluation of the ancient proposals and our modern interpretations using the tools of historical contextualisation and philosophical analysis. Aiming to the appreciation of the significance of the history of ancient philosophy in our understanding of that chronologically remote and extensive period (6th century BCE to 6th century CE) and of its relevance to our contemporary philosophy.

An examination of the concept of knowledge with respect to the origins, limits and validity of human knowledge.

Focus on the motto of existentialism: one is thrown to be free. Contextualizing this motto in Türkiye and discussing its appropriation as a desire to be different and rebellious against one?s environment that is perceived as banal, impersonal, or oppressive. Emphasis also on the other way this claim can lead: solitude and strangeness. Fundamental issues brought out by thrownness to freedom, such as the meaning of life, anxiety, death, suicide, faith, peace, responsibility, writing, being oneself, identity, politics and action. Tracing these issues in the literature of existentialism: some mainstream selections of existentialist writings from Sartre, Dostoyevsky, Heidegger, Camus, Kierkegaard, de Beauvoir, and Fanon.