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KOÇeXD @SILICON VALLEY

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Winter Break Program

January 15 - 26, 2018, San Francisco

 

 

DEADLINE FOR APPLICATION AND PAYMENT:  NOVEMBER 30, 2017

 

Would you like to spend your winter break at the Silicon Valley?

OIP will make this dream come true for you!

 

Join our two-week program for:

 

Program Calendar:

Deadline for application and payment*: November 30, 2017

Program dates: January 15 - 26, 2018

Check-in to accommodation: January 13, 2018

Check-out from accommodation: January 27, 2018

*See the PAYMENT INFO section for details related to payment

 

IMPORTANT:

Due to the fact that all non-immigrant visa services have been suspended at all United States diplomatic facilities in Turkey, this program is only open to students who already have valid visas to the U.S.  

"Turkish citizens with valid visas may continue to travel to the United States. Turkish citizens are also welcome to apply for a nonimmigrant visa outside of Turkey whether or not they maintain a residence in that country. Please note that an applicant applying outside of Turkey will need to pay the application fee for services in that country, even if a fee has previously been paid for services in Turkey.

For more information on this matter, please refer to the website of the U.S. Embassy and Consulates in Turkey. 

 

ABOUT THE PROGRAM

Silicon Valley and San Francisco

Silicon Valley and San Francisco have become synonymous with technological innovation and entrepreneurship that has been changing everyday life all around the world. Hosting world’s top universities, academicians, research & development labs and technology companies, the area is visited by business people, government delegations, students, and academicians from all around the world continuously.

 

Workshop on Customer Experience Design, Consumer Behavior & Entrepreneurship

The concept of Customer Experience Design acknowledges that marketing is big social design with people in the center going beyond technical buzzword of our day, UX design.

With heavy emphasis on analysis of consumer behavior and the marketplace, this seminar/workshop aims to provide students with necessary tools to grasp the so-called design thinking to be able to generate effective and meaningful consumption experiences at various levels of brands’ interaction with target audiences.

Therefore it incorporates various disciplines (e.g., psychology, sociology, economics, anthropology among some others) to be able to generate insights about people and the marketplace and to use the same insights to design, understand, and manage consumption experiences.

 

Goal of the Program

 

Sessions

The students will meet at the San Francisco State University Graduate Business Programs downtown campus and/or one of the downtown start-up co-working spaces.

SFSU MBA CAMPUS

835 Market St. 6th floor

San Francisco, CA 94103

 

Sample Company Visits

 

Draft Schedule*

Day 1     13.1.18  Saturday              Istanbul-SF Flight             

Day 2     14.1.18  Sunday                Free Day             

Day 3     15.1.18  Monday               SFSU MBA Campus Seminar        

Day 4     16.1.18  Tuesday               SFSU MBA Campus Seminar        

Day 5     17.1.18  Wednesday        SFSU MBA Campus Seminar + Guest Speaker      

Day 6     18.2.18  Thursday             SFSU MBA Campus Seminar + Company Tour-SF

                                                        (ex: Facebook+Salesforce)          

Day 7     19.1.18  Friday                   SFSU MBA Campus Seminar + Company Tour-Silicon Valley

                                                        (ex: Google+Stanford)  

Day 8     20.1.18  Saturday              Free Day / UC Berkeley Tour       

Day 9     21.1.18  Sunday               Free Day              

Day 10   22.1.18  Monday               SFSU MBA Campus Seminar + Company Tour-SF

                                                        (ex: LinkedIn+Twitter)  

Day 11   23.1.18  Tuesday               SFSU MBA Campus Seminar        

Day 12   24.1.18  Wednesday          SFSU MBA Campus Seminar + Guest Speaker      

Day 13   25.1.18  Thursday              SFSU MBA Campus Seminar        

Day 14   26.1.18  Friday                   SFSU MBA Campus Seminar + Company Tour-Silicon Valley

                                                         (ex: Intel+Apple)             

Day 15   27.1.18  Saturday              SF-Istanbul Flight

*Company visits may vary depending on availability.

 

About Prof. Dr. Gülnur Tumbat

Gülnur Tumbat is Professor of Marketing at San Francisco State University. She has published in prestigious academic journals including Journal of Marketing, Journal of Consumer Research, Marketing Theory, Journal of Consumer Behavior, Consumption, Markets and Culture, Advances in Consumer Research, European Advances in Consumer Research, and Handbook of Research on Digital Media and Advertising: User Generated Content Consumption.

She has also taught at University of Utah, American University of Beirut, Université de Nice Sophia Antipolis-France; Bahcesehir University-Istanbul. Furthermore, she works as an independent consultant on brand strategies, advertising plan development, and strategic and cultural analysis of marketplace dynamics with clients like Philips, SCA, REI.

 

ACCOMMODATION

Accommodation will be at at the Hosteling International Downtown.

312 Mason Street, San Francisco, CA 94102

https://www.hiusa.org/hostels/california/san-francisco/downtown

To download the map and instructions from the Hostelling International to San Francisco State University, click here.

Accommodation includes 14 nights in rooms without attached bathrooms. Two types of accommodation are offered in this program:

  1. 925USD per person in a double room
  2. 770 USD per person in a quadruple room (shared room for 4 persons)

 

The Hostel’s location is perfect for an easy walk to SF State Downtown campus, as well as many business and touristic areas in the heart of San Francisco. It provides students the opportunity to interact with guests from all around the world and have a more international experience.

Continental breakfast and all day free coffee included.

 

APPLICATION

Deadline for application is November 30, 2017.

Students can apply by clicking “APPLY NOW” below or at the top of this page. You will be asked to upload a copy of the bank receipt as proof of payment of the program and accommodation fees. If you have any problems with creating an application, please email to nakpinar@ku.edu.tr

 

APPLY NOW

 

PAYMENT INFO

Deadline for payment is November 30, 2017.

Program fee: 2300 USD + Accommodation 

Accommodation fee depends on your choice of room type.

If you prefer to stay in a quadruple room (shared room for 4 persons), then the accommodation fee is 770 USD for 14 nights, including breakfast. In this case the total program fee for you is 3070 USD. You need to pay 3070 USD to confirm your participation before the deadline of November 30. 

If you prefer to stay in a double room, then the accommodation fee is 925 USD for 14 nights, including breakfast. In this case the total program fee for you is 3225 USD. You need to pay 3225 USD to confirm your participation before the deadline of November 30. 

 

Program fee 2300 USD + Accommodation at quadruple room 770 USD = 3070 USD

Program fee 2300 USD + Accommodation at double room 925 USD = 3225 USD

 

*Price includes tuition, accommodation including breakfast, and field trip transportation costs. 

**Flight, visa, meal costs (except breakfast), personal expenses, and other miscellaneous expenses are NOT included in the program fee.

The students are responsible for their own visa and flight arrangements. 

 

Participation will only be confirmed once the full payment of the program fee has been made.

 

CANCELATION POLICY: 

Full refund of all fees until November 30, 2017. If you cancel your participation between November 30 – December 15, only the program fee of 2300 USD will be refunded to you. The accommodation fee will NOT be refunded unless Koç University cancels the program. NO REFUND after December 15, 2017.

 

FOR PAYMENT:

*Make sure to state your full name and “Silicon Valley Program” in the explanation line of the bank transfer.

USD ACCOUNT

NAME OF THE BANK: YAPI KREDİ BANKASI

NAME OF THE BRANCH: KOÇ UNIVERSITY BRANCH

SWIFT CODE: YAPITRIS

ACCOUNT NO: 00540749

IBAN CODE: TR500006701000000000540749

 

For more information: Please email Ms. Nilüfer Akpınar Şahin at nakpinar@ku.edu.tr or visit her at OMER B397